Hey Writers—Check Out These Holiday Marketing Tips from the 7th Century

If you can sell 9th-century Latin chants, you can sell anything.

As a writer I’m always looking for insight into how to better use language to inform and persuade. On Christmas Eve I found just that in an unlikely place.

I was rummaging through my music collection in search of something other than the dozen or so seasonal standards that this time of year keep cycling on the radio (and in big-box stores, dentist offices, etc.). At the bottom of a stack of vinyl albums I uncovered something I’d forgotten I owned—a record purporting to contain Gregorian chants for Christmas.

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